In the past, around 1900, when every farm in South Tyrol was still self-sufficient, grain cultivation reached almost 30,000 hectares. The construction of the railway made it possible to import grain at a lower price, and the possibility of irrigation gave agriculture the opportunity to specialise in fruit growing. Thus, in the whole of South Tyrol, after less than 100 years, we found ourselves with just a few hectares dedicated to the cultivation of grain.
In 2011, the "Regiograno" project was created with the aim of relaunching cereal cultivation in South Tyrol and enriching the range of products and the cultural landscape.

Currently, more than 60 farmers grow rye, spelt, barley and buckwheat in the Venosta, Pusteria, Isarco valleys, and the Monzoccolo, covering about 120 hectares. The grain is subjected to strict quality and purity controls, ground by Molino Merano and then transformed into tasty South Tyrolean bakery products by the 35 bakeries participating in the project.

Today the project is supported by the commitment of the many farmers, Molino Merano, enthusiastic bakers and numerous consumers who appreciate the advantages of local products.

In 2021, the members of the “South Tyrolean Inns” and a part of the farm inns of “Red Rooster” have also joined the project. They conjure up tasty dishes such as barley-soup or spelt ravioli from local grain in their kitchens.